How Do You Stand Out In The Crowd?
One thing I’ve noticed in talking with professional land surveyors is a real ingrained sense of competency. Sometimes, this sense of surveying competency borders on boastful (luckily, not often). Most of the time, however, you’ll discover these feelings of self-competency only after getting them to open up about how they conduct surveys and the work of the other professional land surveyors in their area.
Want to get right to the point? Then just show them a survey plan prepared by another professional land surveyor, and you’re likely to get an earful about that survey and plan quality, along with a lesson on how the survey should have been conducted!
The other thing I’ve noticed in talking with these professionals land surveyors is that many of them are, indeed, very competent. And, I think this is the very problem we have in marketing our professional land surveying services.
How Can You Stand Out As A Professional Land Surveyor: Are You A Black Zebra With White Stripes Or A White Zebra With Black Stripes?
If you’ve ever watched the movie Madagascar, there’s a telling scene where the main character, Alex the lion, can’t distinguish his zebra friend, Marty, from within a herd of zebras. When Alex is finally able to pick out Marty from the herd of zebras, he explains that he was able to do so (although not entirely true) because Marty is a white zebra with black stripes, while the others are black zebras with white stripes (I might have that backwards, but you get the idea).
This is the crux of the professional land surveyors’ marketing problem: To most customers, professional land surveyors look the same, like a herd of zebras; so you need to figure out how you can stand out like one white zebra with black stripes in a crowd of black zebras with white stripes.
In this Premium post, we will look at marketing challenges to transform your professional land surveying firm into a standout, go to, land surveying company for your clients.
In this week’s Motivational Monday episode, I move away from the nose-to-the-grindstone topics of late, and discuss how we need to make sure we’re having some fun, too!
