Increase Your Land Surveying Business With Improved Marketing and Customer Communication Strategies
April 1, 2013 in Associate Membership, Business, Business Practices, Continuing Education, Geomatics, Land Surveying, Marketing, Professional Land Surveyor Practice, Social Media Networking
Marketing your land surveying business and services is not something you can ignore, anymore. Talk to most land surveying business owners at the height of the real estate bubble and you’d likely discover very little, if any, marketing and customer outreach on their part. Jump ahead a year or two into the height of the Great Recession, and you’d often hear those same land surveyors complain about dwindling business and the lack of new clients or new projects. Then, almost as an afterthought, these business owners “discovered” marketing and hoped that it would be the great white hope to save their businesses. What they discovered, however, is that they waited too long and did too little, too late.
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Just a quick note about the Professional Land Surveyor Newsletters. If you already subscribe you no doubt have noticed that I’ve added a few new features to these weekly newsletters, which I hope helps you to broaden your knowledge of other professionals and specifically helps you to navigate the social media sites making a few new friends, clients, and business partners.
