Just a quick note about the Professional Land Surveyor Newsletters. If you already subscribe you no doubt have noticed that I’ve added a few new features to these weekly newsletters, which I hope helps you to broaden your knowledge of other professionals and specifically helps you to navigate the social media sites making a few [...]
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In the past years it has become more commonplace for surveying companies to have their own website. What has surprised me, though, is how many land surveyors I come across that still don’t have a website (or one that’s rather clunky) and don’t have email addresses that match their company brand.
There’s no reason to have [...]
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Advertise on EricColburn.com the Professional Land Surveyor Source.
It’s been one year since I created EricColburn.com and I’m delighted to report that EricColburn.com is now one of the leading sites, if not THE LEADING SITE, for professional land surveyors on the internet.
One of the many things that I’ve learned is to tell your story and to [...]
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Let’s start off with two sides of the value proposition, external and internal. External value is what you’re striving to provide your clients and the perceived value, in their minds, your clients receive from your services. Internal value is everything that improves and grows your professional land surveying company, which most of the time your [...]
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Social Media Marketing – Nine Ways to Maximize Marketing Dollars Step 9 of 9 Steps.
Content Management – 9 Ways to Maximize Your Marketing Dollars Step 8 of 9 Steps.
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Measuring Success – Nine Ways to Maximize Marketing Dollars During Recession Step 7 of 9 Steps.
Content Marketing – Nine Ways to Maximize Your Marketing Dollars Step 6 of 9 Steps.
Word of Mouth – Nine Ways to Maximize Your Marketing Dollars Step 5 of 9 Steps.
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Niche Marketing – Nine Ways to Market During a Recession Step 4 of 9 Steps.
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