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Increase Your Land Surveying Business With Improved Marketing and Customer Communication Strategies

April 1, 2013 in Associate Membership, Business, Business Practices, Continuing Education, Geomatics, Land Surveying, Marketing, Professional Land Surveyor Practice, Social Media Networking

Members OnlyMarketing your land surveying business and services is not something you can ignore, anymore. Talk to most land surveying business owners at the height of the real estate bubble and you’d likely discover very little, if any, marketing and customer outreach on their part. Jump ahead a year or two into the height of the Great Recession, and you’d often hear those same land surveyors complain about dwindling business and the lack of new clients or new projects. Then, almost as an afterthought, these business owners “discovered” marketing and hoped that it would be the great white hope to save their businesses. What they discovered, however, is that they waited too long and did too little, too late.

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Best 2 Marketing Ideas To Grow Your Land Surveying, Geomatics Or Engineering Business

March 18, 2013 in Associate Membership, Business, Business Practices, Continuing Education, Geomatics, Land Surveying, Members, Professional Land Surveyor Practice

Members Only

Growing any business takes time, effort and strategy. It never hurts to also add a pinch of passion and gumption to that recipe.

So, why is it that your land surveying, geomatics, or engineering business struggles to grow and never quite meets your expectations.?

In this Premium Members Only Post, I want to share with you two of the best marketing ideas to grow your land surveying, geomatics or engineering business.

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The Professional Land Surveyor Podcast Episode 4

April 9, 2012 in Business, Geomatics, Land Surveying, Podcast

Play

PodcastThe Professional Land Surveyor Podcast (PLSP)

Shownotes – Episode 4
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Professional Land Surveyor Weekly Roundup April 1, 2012

April 1, 2012 in Associate Membership, AutoCAD, AutoCAD Civil 3D, AutoCAD Civil 3D Surveying Topics, Business, Geomatics, Land Surveying, Land Surveying Videos, Links, Surveying Software, Technology Videos, Videos

Premium AutoCAD Civil 3D Videos

Premium AutoCAD Civil 3D Videos

Professional Land Surveyor Weekly Roundup:

Professional Land Surveyor Archive – Last 3 weeks:

Updates Around The Interwebs:

Professional Land Surveyor Weekly Roundup March 25, 2012

March 25, 2012 in Associate Membership, Business, General, Land Surveying, Links, News

Iron Pipe Below Ground

Iron Pipe Below Ground

Professional Land Surveyor Weekly Roundup:

A Few Older Posts, Too:

Professional Land Surveyor Archive – Last 3 weeks:

Updates Around The Interwebs:

 

Professional Land Surveyor Premium Post Updates

March 24, 2012 in Associate Membership, Business, Continuing Education, Geomatics, Land Surveying, Links, News

Premium Membership

Premium Membership

Professional Land Surveyor Premium Post Updates

I was just updating the Premium Membership Specials page by adding a list of all the Premium Posts I’ve published to date. I did not realize that they now add up to over 40 premium posts, how time flies when you’re having fun (and I am!). To sign up, click here »»Premium Signup

On the Premium Membership Specials page you’ll find special premium members only downloads and some other premium content, but for some reason I’d never thought about adding links to all the Premium Posts I’ve written. Sometimes, it’s the most obvious thing we overlook, isn’t it?

Having put together this useful list for that page, I then figured it would be a good resource for anyone interested in learning about the Premium Posts found here on EricColburn.com. So, here you go:

How To Create a Standout Professional Land Surveyor Company Marketing Strategy

March 24, 2012 in Associate Membership, Business, Continuing Education, Geomatics, Land Surveying, Marketing, Premium Membership, Professional Land Surveyor Practice

How To Create a Standout Professional Land Surveyor Company Marketing Plan

How Do You Stand Out In The Crowd?

One thing I’ve noticed in talking with professional land surveyors is a real ingrained sense of competency. Sometimes, this sense of surveying competency borders on boastful (luckily, not often). Most of the time, however, you’ll discover these feelings of self-competency only after getting them to open up about how they conduct surveys and the work of the other professional land surveyors in their area.

Want to get right to the point? Then just show them a survey plan prepared by another professional land surveyor, and you’re likely to get an earful about that survey and plan quality, along with a lesson on how the survey should have been conducted!

The other thing I’ve noticed in talking with these professionals land surveyors is that many of them are, indeed, very competent. And, I think this is the very problem we have in marketing our professional land surveying services.

How Can You Stand Out As A Professional Land Surveyor: Are You A Black Zebra With White Stripes Or A White Zebra With Black Stripes?

If you’ve ever watched the movie Madagascar, there’s a telling scene where the main character, Alex the lion, can’t distinguish his zebra friend, Marty, from within a herd of zebras. When Alex is finally able to pick out Marty from the herd of zebras, he explains that he was able to do so (although not entirely true) because Marty is a white zebra with black stripes, while the others are black zebras with white stripes (I might have that backwards, but you get the idea).

This is the crux of the professional land surveyors’ marketing problem: To most customers, professional land surveyors look the same, like a herd of zebras; so you need to figure out how you can stand out like one white zebra with black stripes in a crowd of black zebras with white stripes.

In this Premium post, we will look at marketing challenges to transform your professional land surveying firm into a standout, go to, land surveying company for your clients.

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4 Ingredients for a Successful Professional Land Surveyor Business Web Presence

December 27, 2011 in Associate Membership, Business, Business Practices, Continuing Education, Geomatics, Land Surveying, Marketing, Premium Membership, Professional Land Surveyor Practice, Social Media Networking

4 Ingredients for a Successful Professional Land Surveyor Business Web Presence

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Premium Membership Post

I was speaking with a fellow professional land surveyor about a property survey he is conducting for land next to a property I recently surveyed, when he said, “Later, I’ve got to ask you what is your secret?”

Are you struggling to build a successful web presence for your professional land surveying business?

The “secret” he wanted to know, was how I’ve developed such a large web presence. What he really wanted to know is my “secret” for getting such successful search results for my land surveying business and personal brand. At first, I was a little taken aback, as I really didn’t want to divulge any “trade secrets” (such as they are) but in reality, there are four basic ingredients a Successful Professional Land Surveyor Business Web Presence.

In this Professional Land Surveyor Premium Post (signup here) I’ll share my “secret” 4 Ingredients for a Successful Professional Land Surveyor Business Web Presence.

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Visualize Your LinkedIn Network with InMaps

January 27, 2011 in Associate Membership, Business, Business Videos, Land Surveying, Marketing, Premium Membership, Professional Land Surveyor Practice, Social Media Networking, Technology Videos, Videos

Eric Colburn's Professional Network LinkedIn Map

Eric Colburn's Professional Network LinkedIn Map

LinkedIn, the business-oriented and world’s largest professional social networking site (over 90 million members), has unveiled a cool mapping tool called InMaps.

This online mapping tool uses color coded associations to map your entire LinkedIn social network.

Being able to visualize your professional LinkedIn network allows you to identify your prime connectors and areas where you could expand your connections.

Watch the Video After the Jump Read the rest of this entry →

5 Tips For Marketing Your Land Surveying Company Using Videos

September 4, 2010 in Associate Membership, Business, Business Videos, Continuing Education, Land Surveying, Land Surveying Videos, Marketing, Premium Membership, Professional Land Surveyor Practice, Videos

YouTubeIn this Premium Membership post we’ll discuss, as the title says, 5 Tips For Marketing Your Land Surveying Company Using Videos. I think that using videos is a fantastic way for you to connect with your existing customers. At the same time you’ll be throwing open the doors for new customers to easily learn about whom you are, your message and how to do business with you.

First, I’ve collected a few YouTube videos I found with land surveyors marketing their services. I’ve tried to find a variety of approaches others have used to give you some ideas and inspiration. I’m using YouTube videos as examples, but there are certainly other video sharing services and sites, including you self-hosting your own content, which we’ll discuss in another Premium Membership posts.

Carnes & Associates Surveying with GPS Read the rest of this entry →

Marketing Your Land Surveying Business Online-A Few Thoughts

August 13, 2010 in Associate Membership, Business, Continuing Education, Land Surveying, Marketing, Premium Membership, Professional Land Surveyor Practice

LinkedIn IconBefore I get to this article about marketing a land surveying business online, first a little about how you might be reading this post. This is my first endeavor in creating a post exclusively for you, a Premium Member. Congratulations on joining my site as a Premium Member!

With that said, I wouldn’t be surprised if there were a few glitches and bumps in the road: If you, as a Premium Member to this site, had any troubles accessing this post, then please let me know about your experience. If you’re not a Premium Member you will be asked to register in order to read this post.

Now let’s get down to business

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Professional Land Surveyor Marketing-What Are Your Customers Buying Motives

August 3, 2010 in Associate Membership, Business, Business Practices, Land Surveying, Marketing, Premium Membership, Professional Land Surveyor Practice

Crystal BallWhat Are Your Customers Buying Motives

Have you ever thought about your customer’s buying motives? If you’re working on marketing land surveying services, either for an ongoing concern or for a new business you’re planning on starting, then this is a key question to ask yourself. More important, is to know the answer!

To answer the question of what is motivating, or will motivate, customers to by your land surveying services it’s also helpful to answer the following questions:

  • What are the reasons that your customers buy from you?
  • Why do they need your services and products?

I would also look into answering these questions, too:

  • Are groups of customers motivated for different reasons?
  • What are the fluctuations and changes in customers buying motives? If so, why and when do these fluctuations and changes occur?

There are many concepts and ideas to master in developing a marketing plan for your professional land surveying company. But first, I think, is to answer the above questions to understand exactly what are your customers buying motives.

The Professional Land Surveyor Podcast Episode 2

May 18, 2010 in AutoCAD Civil 3D, Business, Geo-Plus, GPS, Land Surveying, Land Surveying Equipment, Laser Scanning, Podcast, Surveying Software, Topcon

Play

PodcastThe Professional Land Surveyor Podcast (PLSP)

Shownotes – Episode 2
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Professional Land Surveyor Survey-What is Your Favorite Social Networking Site?

April 29, 2010 in Associate Membership, Business, Land Surveying, Professional Land Surveyor Practice, Surveys

PROFESSIONAL LAND SURVEYOR SURVEY

PROFESSIONAL LAND SURVEYOR SURVEY

In this week’s PROFESSIONAL LAND SURVEYOR SURVEY I’m asking the question:

What is Your Favorite Social Networking Site?

In the last two or more years I’ve seen more and more professional land surveyors, engineers, AutoCAD users, and designers using social networking sites like Facebook, Land Surveyors United, Linkedin, MySpace, Twitter, and Tumblr. These are just a few of the more popular social networking sites on the interwebs nowadays. While I don’t know which ones will still be around in another year or two, which is equal to eons in “Internet-Years”, but I do know this:

Social networking is here to stay, so join the revolution or get left behind!

If you or your professional land surveying business haven’t implemented social media and social networking to boost your marketing, brand, and branding efforts, then I suggest you start to do so immediately. If you haven’t already done so, then you’re missing out on an opportunity to improve your business, brand, “awareness”, and build relationships with your customers (existing and new). After you take this week’s Professional Land Surveying Survey about your favorite social networking sites, you’ll find a list I’ve created with my links on these social networks so that we can connect. Contact me if you are new to social networking and are interested in working with me to use social media marketing in your business.

Take This Week’s Professional Land Surveyor Survey! Read the rest of this entry →

Professional Land Surveyor Newsletter Update

December 1, 2009 in Associate Membership, Business, General, Land Surveying, Links, News

mail1Just a quick note about the Professional Land Surveyor Newsletters. If you already subscribe you no doubt have noticed that I’ve added a few new features to these weekly newsletters, which I hope helps you to broaden your knowledge of other professionals and specifically helps you to navigate the social media sites making a few new friends, clients, and business partners.

If you haven’t already subscribed to my newsletters, I invite you to do so. You can subscribe to the following Newsletters:

If you haven’t already delved into social media, and maybe more important – social media marketing – this is a fantastic way to meet your fellow professionals and market yourself and your company.

If you’re not already into Facebook, Twitter or LinkedIn, now’s the time to sign up and learn about each other, what we each have to offer, and perhaps, share a little about yourself.

Here are the great sites on the web, terrific twitterers and facebook friends you can find in our newsletters and more if you subscribe:

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Professional Website Package for Professional Land Surveyors

August 7, 2009 in Associate Membership, Business, General, Land Surveying, News

World Wide Web

World Wide Web

In the past years it has become more commonplace for surveying companies to have their own website. What has surprised me, though, is how many land surveyors I come across that still don’t have a website (or one that’s rather clunky) and don’t have email addresses that match their company brand.

There’s no reason to have an email address like “RomeoDanceStud[at]aol.com”, or worse, which doesn’t match your company name/brand and may reveal personal information which is both unwanted and unprofessional, too!

I know from experience that getting the complete package including great website hosting, a powerful website,  a unique branded domain name, and matching branded email addresses, at an affordable price, can be a challenge.

But this is what I do, so I want to help land surveyors like yourself succeed in this important area.

Having a branded domain name, website and email addresses will improve your business by looking more professional to your existing and new clients. Improving your company’s search results and connecting with your clients with tools like a blog will also help your business to grow.

Introducing my Professional Website Package for Professional Land Surveyors (or anyone else)!

Please note that the price is introductory only for the Month of August!

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Advertise on EricColburn.com the Professional Land Surveyor Source

June 1, 2009 in Associate Membership, Business, General, Land Surveying, Links, News

Advertise on EricColburn.com the Professional Land Surveyor Source.

reportIt’s been one year since I created EricColburn.com and I’m delighted to report that EricColburn.com is now one of the leading sites, if not THE LEADING SITE, for professional land surveyors on the internet.

One of the many things that I’ve learned is to tell your story and to share what you’re passionate about. This is what I’ve tried to do, and I think it has been successful.

Here’s a Short List of What I’ve Accomplished, So Far:

  • Over 17,000 Monthly Visitors to EricColburn.com.
  • Traffic Rank below 425,000.
  • US Traffic Rank around 100,000.
  • 50 minute average each day users spend on EricColburn.com.
  • 40 Daily page views per user for EricColburn.com

What Does This Mean for You?

  • EricColburn.com is very popular with the professionals you are trying to reach.
  • EricColburn.com is ranked about 2 to 3 times better than other land surveying sites in the world and about 3 to 5 times better in the United States.
  • Not only are more professionals coming to EricColburn.com, but once there, they stay for almost an hour and view 40 pages, on average. Compare that to other sites where visits are for a couple of minutes and for several pages, at best.

These statistics are from Alexa. Check out Alexa yourself and enter EricColburn.com or any other site for comparison at Alexa.com/siteinfo. Once there, just enter the site you want statistics for and press the “Go” button. Let me know if you find a land surveying site that ranks better than EricColburn.com! Read the rest of this entry →

5 Business Value Concepts for the Professional Land Surveyor

April 17, 2009 in Associate Membership, AutoCAD, AutoCAD Civil 3D, Business, Business Practices, Carlson, GIS, GPS, Land Surveying, Premium Membership, Professional Land Surveyor Practice, Surveying Software

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Premium Membership

Let’s start off with two sides of the value proposition, external and internal. External value is what you’re striving to provide your clients and the perceived value, in their minds, your clients receive from your services. Internal value is everything that improves and grows your professional land surveying company, which most of the time your client never sees and often doesn’t fully appreciate, but is extremely important nonetheless and is often ignored.

Your Clients Want it All!

Hey, your clients just want their survey done cheaper, better and faster: That’s not asking too much, is it?

The internal value of your professional land surveying practice needs to be cultivated and grown. I’m making the distinction, between internal and external value, but they’re tightly connected and while the internal value at first may not be all too important to your clients, I still recommend that you include the benefit of this value when marketing and promoting your business.

The real value in any professional land surveying business is often overlooked. Too often we equate the procedures employed, the equipment we use and the paid for outcomes to completely define our value.

Much of What We Do Has Remained Unchanged.

Much of the mathematical concepts we use is ancient and hasn’t changed in centuries. The equipment we use, while constantly being updated and improved upon, mostly reinvents solutions for largely unchanged tasks. The outcomes of our work or deliverables if you will, while having changed in format and medium are still, in the end, the expression and explanation of the professional land surveyor’s opinion and judgments.

It’s all important. You have to know the math, you will see improvements from using newer, more modern, equipment and using the latest and best CAD program to produce good looking quality work is very important. However, I believe that you need to look at your business from a different perspective that holds those core external values intact and transcends your current perception of your professional land surveying company’s value.

Your greatest value is in your processes and in your data. Simple.

5 Business Value Concepts for the Professional Land Surveyor:

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Business Video-Social Media Marketing – Nine Ways to Maximize Marketing Dollars

April 15, 2009 in Associate Membership, Business, Business Videos, Land Surveying, Technology Videos, Videos

Social Media Marketing – Nine Ways to Maximize Marketing Dollars Step 9 of 9 Steps.

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