How To Stop Avoiding Business And Professional Realities, Embrace Change, And Focus Your Goals

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Premium Members Only

Timing Is Everything, Including When To Make Decisions!

Do you make good decisions on time? Or, do you instead practice avoidance and procrastination?

The fine art of avoiding reality is practiced by many to keep from facing business realities, professional realities, embracing change, and focusing on important goals.

Why do you undermine your efforts by avoiding making decisions and getting work accomplished?

This Premium Members Only post discusses how to stop avoiding business and professional realities, embrace change, and focus your goals. This article got so long, that I've split it into a series of four shorter posts, which I'll publish over the next few days.

Is Avoidance What You Do Best?

Most people avoid change at all cost, manipulate the facts to facilitate problem avoidance (usually unsuccessfully), and avoid making the correct decisions until it's too late. Is avoidance what you do best?

If so, you're not alone. And, honestly, I too suffer from these same bad habits. We all do, to some extent, it is human nature after all. But, that doesn't mean you (we) have to settle for certain failure brought on by these bad habits.

The first question to ask yourself is why do you practice avoidance? Until you understand why you are undermining your chances at success you'll never be successful.

The reason most people practice avoidance is because we are all hard-wired to do so. Studies show that the human brain seeks the path of least resistance. Until the flight-or-fight response kicks in during times requiring extreme and immediate action, you will likely practice avoidance.

Do You Embrace Change?

Very few people embrace change. In fact, change scares the daylights out of most people.

What's surprising is when things aren't going well, AND YOU ARE STILL AFRAID OF CHANGE! Honestly, why are you fighting change, when change might improve your situation?

The reason you avoid change, even when you know change is necessary, is because familiarity is comfortable. Yes, even though you know that your current situation sucks, you cling to failure because it is familiar to you.

Do You Set Goals?

Studies show that you will be more successful if you set goals. And, the power of setting goals grows if you write down your goals.

I set goals. I write down goals. But, I don't stress over goals and I don't make most of my goals nebulous, Earth shattering goals. A few of my goals are "reaches", while many of the goals I set are practical, manageable, and geared to building on successes.

I do, however, aim high when setting goals. You will almost always do better when missing a higher set standard goal than even meeting a goal set with lower standards. It's also important to first define what is successfully meeting the goal, a time frame for that goal, and metrics for measuring your progress (and eventual success).


So, I want you to think about what is holding you back. Sincerely, honestly, evaluate what is holding you back. Get past the excuses and fictions you might be telling yourself are the answers, and find the real reasons.

If you're not honest with yourself, you'll never be able to get ahead.

Here's some homework for you: Between now and the next few articles in this series:

  • Make a list defining what you are avoiding, and why?
  • Identify areas of change with focus on how you can benefit from change.
  • Start to think about your goals and aspirations.

Eric D. Colburn, PLS, "The Geo-Business Innovator", helps geo-professionals improve through innovative solutions, mastery of marketing and business growth strategies, and coaching/training. Eric is a successful, serial entrepreneur, podcaster, industry writer, product development consultant, and RI licensed professional land surveyor.

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